What made YOU buy your home?
Whilst estate agents may extol the virtues of triple aspect rooms, double garages or south-facing gardens, it’s usually the smallest of detail that makes a house irresistibly a home for us.
Has your estate agent gained a thorough understanding of what made you buy your home and are they using this for maximum positive effect when dealing with potential buyers? If not, you need to ask why.
An old client of mine told me when asked what made her buyer her home at our valuation appointment, that during the viewing of her current home, a whole family of tiny goslings came to the kitchen stable door to be fed. She was absolutely charmed, and they decided to buy the house at once. So, it may be the way the sunlight streams in through the kitchen window, or the sight of a robin on the garden gate, or how the garden reminded you of your childhood and how you could see your children growing up in it. These little but captivating images are extremely powerful, and can easily tip a wavering viewer into making an offer.
So how can a seller use these details to make their house more appealing to buyers, and give themselves an advantage over the competition?
Photography – instead of the photographer taking lots of wide-angled shots of the main rooms (yawn), encourage him to photograph some evocative details to complement the pictures - a roaring log fire, a jug of Pimms on the garden table, horses in a nearby field, a freshly baked cake on the kitchen table.
Add atmosphere to the viewing – use the same approach when it comes to viewings; add atmosphere and a sense of homeliness with clever touches. Try some subtle music playing during the viewing, put some breadcrumbs out for the birds just before they arrive, add a reading corner with a comfy chair, lamp and a good book laid as if only just put down.
Paint a picture – if you conduct your own viewings, describe to your viewers how you use each space. For example, how you love to cook whilst watching the kids play in the garden, how you walk to the nearest pub on a summer’s evening, where you put the Christmas tree. If you can help your viewers to visualise the house as a home, you will give them the best possible chance to imagine themselves living in it.
Try making a list of all the things you love about your home, and plan how you can use these to turn your viewer into a buyer. It is one of the first things your agent should have asked you in order to provide the most effective solution for your needs.
If you would like further help on how to achieve the right outcome for your home, please do not hesitate to call – 0116 275 8888 – we will be happy to help.