Catch 22 – Should We Sell First or Buy?

The New Year is upon us and for many thoughts towards a potential move come to the fore.  A common conundrum many homeowners have been facing in recent years is – do we go on the market first, or wait until we have found?


Many who receive a good offer for their home turn it down because they have not yet found “the right property” and worry that they will in effect become homeless should they sell first (although we have never known this to happen!).  In fact, many decide against going on the market at all, until they have found the right place.

Of course, the problem would become a self-fulfilling prophecy if everyone were to take this stance, and the entire market would grind to a halt. But in reality, it isn’t that bad and, whilst we don’t have a magic wand, the closest thing we have to a miracle cure is to encourage sellers to have a little faith. Because as soon as you find a buyer, amazing things can happen!

First, the fact that you have a buyer in place positions you as a “red hot buyer” with estate agents. This means you will be offered new properties as soon as they come onto the market, often ahead of public marketing or portal exposure. Secondly, you are in a much stronger negotiating position when you do find a property you like, meaning that you are preferred to other buyers who may be in a weaker position. Thirdly, you may well find that once you are psychologically committed to your sale, you’ll have a clearer focus on which property will actually suit you best. It’s easy to “umm and ah” when there’s no pressure!

So, in essence, if you need help making a decision, find a buyer for yours first! And of course, we’d be happy to help on that front as well! Indeed, we pride ourselves on our ability to create and manage linked transactions

If you’re still unsure about going on the market before you find the right property, but have a niggling concern that when your dream home comes up, it will get snapped up by another party in a better position – then your ideal solution would be our Discreet Marketing Service.  We offer clients the ability to go on the market without any internet advertising or board.  We would only introduce your home discreetly to a select number of buyers that could offer you the flexibility and time to find the right home - giving you the peace of mind knowing you can agree a sale without pressure.  Of course, when the right opportunity does appear, you are in a strong position having secured a sale to a buyer with no chain!  Why not call us on 0116 275 8888 to find out how we might be able to help make your move – smooth!